Siena Lasker's passion for fashion and jewelry began when she was just three years old when she started making beaded necklaces as a hobby. However, it wasn't until college that she turned this love into a serious pursuit, creating jewelry for herself and often selling it right off her body.
In 2012, she launched her brand, which quickly gained traction in Los Angeles and has since expanded nationwide. Today, her collections are featured in small boutiques, over 20 Neiman Marcus locations, Bergdorf Goodman, Fred Segal, Four Seasons Hotels, and Lido Jewelers. Lasker now travels frequently, sourcing unique gemstones and hosting trunk shows nationwide.