The concept of the diamond on a thread saw the light in 2004. Laetitia Cohen-Skalli who is preparing a Master in Design and Visual Communication searches for a pioneering concept for her project. Throughout the year, she prepares the launch of a fictional brand, Redline, and associates noble materials such as gold and diamond with the lightness of the thread for the first time. Inspired by the enthusiasm of the international celebrities for the red thread of Jerusalem, Laetitia combines in her creations, the pureness of the precious stone to the symbolic of the thread, real lucky charm since the dawn of time through the peoples and the cultures.

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